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Atelier Cologne
Art direction for the Atelier Cologne (L’Oréal) 2024 campaign with AKQA Paris. The concept evokes the perfumes’ ingredients in a practical and authentic way, balancing product imagery with lifestyle photography. We decided early on to avoid typical CGI beauty shots and instead create sculptures with real ingredients, beautifully shot by Charles Nègre. The portraits were captured by the amazing British photographer Felicity Ingram.
AKQA
2023
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