We design for the subconscious
We believe emotional attachment is built from constellations of details, most of which are not perceived consciously
We combine psychology and meticulous sensory expertise to craft experiences that leave a lasting emotional imprint
1—
Strategic & psychological brand foundation
We define—
- brand positioning and cultural stance
- audience psychology and perception drivers
- what the brand should express — and what it should avoid
This phase goes beyond classic brand strategy. We work on how the brand is perceived before it is understood, identifying the unconscious cues that shape trust, desire, and identification. When relevant, we collaborate with psychologists to analyze emotional triggers, cognitive biases, and behavioral patterns — not to manipulate, but to design with clarity and responsibility.
Business impact
Faster audience connection
Stronger emotional trust
Reduced communication friction
2—
Branding & design system
We design—
- visual identity systems (logotype, typography, color, visual language)
- sensory and symbolic codes that reinforce perception
- flexible design systems built for coherence across time and mediums
Our approach treats branding as a perceptual system, not a static identity. Every formal decision is rooted in psychological intent: contrast, rhythm, materiality, and tension are used to shape how the brand is felt, not just how it looks. The resulting systems are rigorous yet alive — able to evolve without losing their emotional core.
Business impact
Strong memorability and differentiation
Long-term consistency without creative fatigue
Faster, clearer brand deployment across teams and partners
3—
Activations & brand communication
We translate strategy into lived moments—
- film, print and digital campaigns
- editorial and content systems
- digital products, tools, and brand-led experiences
Each activation is designed as a psychological encounter. Rather than chasing reach or trends, we focus on sequencing, context, and attention: when the message appears, how it is discovered, and what emotional state it reinforces. Communication becomes a continuous reinforcement of the brand’s position, not a series of isolated actions.
Business impact
Higher engagement with less noise
Stronger message retention
Communication that builds brand equity, not just visibility
4—
Spaces & objects
We shape how the brand exists in the physical world—
- retail and hospitality spaces
- exhibitions, installations, and scenography
- objects, furniture, and material expressions of the brand
Physical environments and objects are powerful subconscious interfaces. We design them as extensions of the brand’s psychology, using proportion, circulation, materials, sound, and tactility to create memory and attachment. Here, branding becomes experiential, intimate, and enduring — something people inhabit rather than consume.
Business impact
Deeper emotional immersion
Stronger experiential differentiation
Increased attachment through tangible interaction