EQT

Commissioned by AKQA Paris, we developed the art direction for a commercial for EQT—the third largest private equity firm worldwide—marking the Swedish company’s debut to the American audience. With a very tight timeframe, the challenge was to create a compelling piece that embodies the “virtuous circle” concept using mainly stock footage and AI. We teamed up with Bonaparte, the production company who brilliantly refined the treatment and sequenced the piece.

Creative Director—Matthieu Berthault
Copywriter—Selda Yurekten
Production—Bonaparte

2025